Are you making this mistake in your writing?

When I started writing content for technical blogs and websites about 4 years ago, I was highly tempted to use heavy and fancy words.

But honestly, when I read my content from back then, I realize that I probably wouldn’t have hired myself.

Over the years, I have understood the necessity of simplicity.

The value is not in the word, but it is in its power to convey ideas to the readers.

The clearer, the better.

If you cannot add value to your readers, you are stealing their time.

This tip does not just concern writers, but also clients who feel that complex write-ups loaded with jargon will make their website look more authentic.

People browsing your website are mostly the ones without the technical know-how that concerns your product.

That is why they came looking for the service in the first place.

The trick is simplicity. It will get you more leads and much more promise.

Any day.

“𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗶𝘁 𝘀𝗶𝗺𝗽𝗹𝘆, 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗶𝘁 𝘄𝗲𝗹𝗹 𝗲𝗻𝗼𝘂𝗴𝗵.”
- A celebrated thought coming from a man who designed one of the world’s most fundamental and complex theories, Albert Einstein.